North America Electric Vehicle Fluids Market: Growth, Trends, and Forecast (2025-2033)

The North America electric vehicle (EV) fluids market size reached approximately USD 383.84 million in 2024. The market is further projected to grow at a CAGR of 21.8% between 2025 and 2033, reaching a value of USD 2348.55 million by 2033. This substantial growth reflects the increasing adoption of electric vehicles across the region and highlights the growing demand for specialized fluids that support these advanced vehicle systems. As electric mobility continues to gain momentum, EV fluids play a critical role in enhancing vehicle performance, extending lifespan, and ensuring safety. In this blog post, we will explore the key segments driving this market, including propulsion types, vehicle categories, and product types, as well as delve into the regional landscape and competitive environment.

North America Electric Vehicle Fluids Market Overview

The North American electric vehicle fluids market is undergoing rapid growth, driven by the region's increasing commitment to sustainability and decarbonization. Fluids used in electric vehicles, unlike traditional internal combustion engine vehicles, have specialized functions, particularly in cooling, lubrication, and thermal management. With the surge in electric vehicle adoption across North America, the demand for these fluids is expanding, as they are essential for maintaining the efficiency and reliability of EVs, especially as battery technology and electric drive systems become more sophisticated.

Electric vehicle fluids include a variety of products such as battery coolants, transmission fluids, brake fluids, lubricants, and more. These fluids help improve vehicle performance, maintain battery efficiency, and protect sensitive components. As automakers increasingly focus on electric vehicles, there is a growing need for tailored fluid solutions that cater to different propulsion types and vehicle categories.

Market Segmentation Analysis

By Propulsion Type

Battery Electric Vehicle (BEV)

Battery Electric Vehicles (BEVs) are entirely electric, relying on battery power to operate without a combustion engine. BEVs are expected to continue dominating the electric vehicle market, making them a major segment in the EV fluids market. BEVs require specialized fluids, including thermal management coolants to regulate battery and motor temperatures and lubricants for electric drive systems. The high demand for BEVs is significantly driving the growth of the fluid market, especially as advancements in battery technology and longer driving ranges become common.

The cooling systems in BEVs need specialized coolants to ensure optimal battery performance and prevent overheating, which could lead to reduced efficiency or even damage. Additionally, as BEVs become more common, there is an increased need for maintenance fluids such as brake fluid and gear oils, particularly for regenerative braking systems and vehicle transmission systems.

Hybrid Electric Vehicle (HEV)

Hybrid Electric Vehicles (HEVs) combine both an internal combustion engine (ICE) and an electric motor. As HEVs are gaining popularity in North America due to their ability to offer fuel efficiency and reduced emissions, the demand for fluids in this category is also increasing. HEVs use a range of fluids, including engine oils, transmission fluids, and coolants, which need to serve both the electric motor and the combustion engine.

Fluids in HEVs serve a dual purpose, managing the complexities of both powertrains. For instance, transmission fluid is crucial for the smooth operation of the vehicle’s dual power systems, while coolant fluids are used to maintain battery temperatures. This dual fluid requirement makes the market for HEV fluids distinct, as these vehicles need products that ensure both systems operate efficiently.

Plug-In Hybrid Electric Vehicle (PHEV)

Plug-In Hybrid Electric Vehicles (PHEVs) are similar to HEVs but offer the added flexibility of being charged from an external power source. The unique characteristic of PHEVs lies in their ability to run on electric power for short distances and switch to hybrid power when needed. This requires a tailored set of fluids to maintain both the electric and combustion systems.

PHEVs require fluids such as engine oil, transmission fluid, and specialized battery coolants to maintain the electric and conventional powertrains. As PHEV adoption grows, there will be an increasing need for fluids that cater to the performance of both power sources, making the PHEV segment a crucial component of the overall EV fluids market.

By Vehicle Type

On-Highway Electric Vehicle

On-highway electric vehicles refer to passenger vehicles and commercial vehicles designed for regular road use. The market for fluids in on-highway electric vehicles is experiencing substantial growth as EV adoption continues to rise in the region. These vehicles require fluids for various components, such as batteries, braking systems, and electric drivetrains.

In particular, battery coolants and transmission fluids are vital for ensuring the efficient operation of EVs. As more electric vehicle models hit the market, including commercial trucks, there is an increased demand for fluids that provide thermal regulation and lubrication for complex electric drive systems. The rising number of on-highway electric vehicles is one of the primary drivers of growth in the EV fluids market.

Off-Highway Electric Vehicle

Off-highway electric vehicles are specialized vehicles used in industries like agriculture, construction, mining, and other heavy-duty applications. While these vehicles may represent a smaller segment in terms of total vehicle count, they have unique fluid needs due to their intensive operational demands.

Off-highway EVs require heavy-duty fluids like hydraulic fluids, lubricants, and coolants designed to handle extreme operating conditions such as high pressures, rough terrains, and demanding workloads. With increasing interest in electric-powered construction and mining equipment, the demand for specialized fluids in this segment is expected to grow.

By Fill Type

First Fill

First fill refers to the fluids used during the initial manufacturing and assembly of electric vehicles. These fluids are critical for ensuring that EVs operate smoothly right from the moment they leave the production line. The growing number of electric vehicle production facilities and the increasing scale of EV manufacturing will continue to drive demand for first-fill fluids such as battery coolants and transmission oils.

As EV manufacturing ramps up, the first-fill fluid market will see robust growth, with automakers seeking to ensure that their vehicles are filled with high-quality fluids that optimize performance and ensure longevity.

Service Fill

Service fill fluids are those used during routine maintenance and servicing of electric vehicles. As the number of electric vehicles on the road continues to rise, there will be an increased demand for service fills, such as brake fluids, transmission oils, and battery cooling liquids. Service fills are essential for extending the lifespan of vehicles, ensuring that key components continue to operate efficiently over time.

With the projected increase in the EV fleet size, the service fill market will experience substantial growth, particularly as after-sales and service networks expand to accommodate growing demand.

By Product Type

Coolants and Thermal Fluids: Essential for battery temperature regulation, especially in BEVs and PHEVs.
Transmission Fluids: Critical for the performance of both electric drive systems in EVs and hybrid powertrains in HEVs and PHEVs.
Brake Fluids: Used in regenerative braking systems common in EVs, crucial for maintaining braking efficiency.
Lubricants: Employed in various mechanical components of electric vehicles, such as motors, gears, and bearings.
Battery Fluids: Specialized fluids for managing heat and maintaining optimal battery performance.

Regional Analysis

United States

The U.S. is the largest market for electric vehicle fluids in North America, with the highest number of electric vehicles in operation. Government incentives, environmental regulations, and increased consumer demand for electric vehicles are driving growth in this market. Major automakers like Tesla, GM, and Ford are expanding their EV offerings, which is directly contributing to the demand for EV fluids.

Canada

Canada’s EV market is experiencing steady growth, with increasing government support for EV adoption. The demand for EV fluids is growing in parallel, especially with a focus on sustainable automotive solutions. The Canadian market is expected to see significant growth in both first-fill and service fill fluids as the number of electric vehicles on the roads rises.

Mexico

Mexico is emerging as a critical player in the EV manufacturing space, with a growing focus on electric vehicle production. While the domestic market for electric vehicles is still in its infancy, the expansion of EV manufacturing facilities is expected to drive the demand for fluids used in the production process. As more electric vehicles are manufactured in the region, the demand for specialized EV fluids will follow suit.

Competitive Landscape

The North America electric vehicle fluids market is highly competitive, with several major players vying for market share. Leading fluid manufacturers include:

ExxonMobil
Shell
TotalEnergies
Castrol
BP

These companies are focusing on innovations in EV fluid technologies, creating products that are specifically designed for electric vehicle systems. In addition, many companies are entering into strategic partnerships with EV manufacturers to develop customized fluid solutions that meet the evolving needs of the electric vehicle market.

Market Dynamics

Key Drivers

Increasing adoption of electric vehicles in North America
Stricter government regulations promoting eco-friendly transportation
Advances in battery and electric drive technologies driving the need for specialized fluids
Growing demand for EV-related products and services